Rejoins nos rangs

For this bold communication campaign, the Laval Police entrusted us with the mandate to completely rethink how they speak to young people.

Objectives of the mandate:

• Encourage the recruitment of new officers to strengthen the SPL’s workforce
• Enhance the SPL’s image among a young, engaged audience
• Support successful recruitment efforts, which are essential to maintaining Laval’s Level 4 status in response to demographic growth and increasing public safety needs across the city

We developed a series of diverse content tailored to the codes of the CEGEP generation: striking posters, on-the-ground video capsules, and motion design animations. The tone, pacing, and visuals were all carefully crafted to capture attention and deliver a clear, straightforward message.

A stimulating mandate where creativity goes hand in hand with social impact.