IDEA 2023 – Opening Titles

2D

A2C

2023

Art direction
and production

Étienne Vigneault

Illustration

Ilona Rybak

Illustration
and animation

Valérie Galchynska

Animation

Mac Wojcik

Music and
sound design

Lamajeure

We had the privileged opportunity to design an animation for the opening of the Gala IDEA 2023. Additionally, we developed the templates that will now be used for presenting the winning projects, as well as all the animations that embellished the awards ceremony. These elements were in perfect coherence with the theme of parental pride, aligned with the promotional campaign developed by the Les Évadés team.

The animation tells the story of the birth of a project one is proud enough of to submit to the Idéa competition, starting with the idea, represented by a seed being planted. It then depicts the seed sprouting and evolving in a whirlwind of animations blending styles and techniques. Let’s just say, you shouldn’t blink too much if you want to catch everything!

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