A2C
2023
Art direction
and production
Étienne Vigneault
Illustration
Ilona Rybak
Illustration
and animation
Valérie Galchynska
Animation
Mac Wojcik
Music and
sound design
Lamajeure
We had the privileged opportunity to design an animation for the opening of the Gala IDEA 2023. Additionally, we developed the templates that will now be used for presenting the winning projects, as well as all the animations that embellished the awards ceremony. These elements were in perfect coherence with the theme of parental pride, aligned with the promotional campaign developed by the Les Évadés team.
The animation tells the story of the birth of a project one is proud enough of to submit to the Idéa competition, starting with the idea, represented by a seed being planted. It then depicts the seed sprouting and evolving in a whirlwind of animations blending styles and techniques. Let’s just say, you shouldn’t blink too much if you want to catch everything!