#IAmASeniorOfTomorrow

Together, let’s choose a world without ageism

To combat the insidious scourge of ageism, it is crucial to stop generalizing and focus on the individual, their strengths, their uniqueness and their knowledge. Each generation is important for societal balance.

This television commercial once again exploits the hard-hitting concept of “real-time aging” of the protagonists. The goal is to encourage Quebecers to put themselves in the shoes of today's seniors, and to realize that we must act now and not ten years from now.

Photo credit: Guy Paolaggi